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Shop Midwest: Lola Blu
31 Jan

Shop Midwest: Lola Blu

The Midwest may not be known for fashion, but it is chock full of amazing designers, stylists, fashion influencers and small business owners–and when it comes to small businesses in fashion, boutiques are a fashion maven’s BFF. Their unique selections and affordable prices provide great style options for every budget, and offer easy access to fashion in even the smallest town. In the Shop Midwest series, we will uncover some of the Midwest’s hottest boutiques, so you’ll know where to find the latest styles, while also supporting local businesses–the best of both worlds! First up: Lola Blu Boutique, located just north of downtown Indianapolis in Broad Ripple Village.


Off the beaten path of Broad Ripple Avenue lies this hidden gem, in the cutest little blue building. Inside is a wonderful selection of women’s apparel, footwear, and accessories–and the sweetest owner who is ready to help you put together an outfit, choose a gift for your bestie, or assist you with a dressing room. We had the chance to chat with Lola Blu owner, Pamela Moosey, so let’s take a look at what makes her store different, and the one item she thinks every Midwestern girl needs in her closet.



How would you describe Lola Blu?

Lola Blu Boutique offers a wide assortment of affordable clothing, jewelry, and gift items. It is a whimsical and fragrant shop that has bohemian style clothing, in addition to soft, comfortable basics. We choose each piece carefully and pay close attention to each detail of the garment.


What trends are you loving this season?

We love all the fun hair accessories such as bandana hair ties and cute hair clips, comfy waffle knit tops in soft colors, dresses with smock details, and soft, fuzzy off-the-shoulder sweaters. You can find all of these items in our store!


What is one item you think every Midwest fashionista needs in her closet right now?

We Midwestern girls need a basic denim jacket in our closet. It can be worn every season and is a perfect layering piece for every style!



What makes your store different from other boutiques?

Shopping at Lola Blu is an experience! From the beautiful colors of the interior, the lovely fragrance inside, and quality customer service, shoppers are always happy and relaxed. In addition, we are constantly getting a variety of new merchandise which is affordable and unique!


If you’re in the Indy area, be sure to check out Lola Blu, located at 6350 Cornell Avenue Indianapolis, Indiana 46220…maybe this weekend?? Check back next month for another local gem!

Kacie Clark

I am a Midwestern fashion enthusiast with over a decade of marketing and content creation experience, authoring a number of published pieces both online and in print. I have worked with Midwest Fashion Week since 2008, stepping into the role of Marketing Director in 2019.